About Us

 

Joseph Krueger & Virginia Nicols The Marketing Machine®

Joseph Krueger & Virginia Nicols                 The Marketing Machine®

We are Direct Marketing Consultants and Entrepreneurs.

The Marketing Machine® is our company and a long-established trademark. We bring a broad range of talent, training and experience to bear on the challenges faced by most new business ventures. As small business owners turned employees turned small business owners, ourselves, we’ve experienced the gamut of what it means to work for others and to be your own boss.

Along the way  we’ve provided professional direct marketing consulting to hundreds of different businesses, from small one-person start-ups to major national and international companies in the Fortune 500 category.

And, over the past ten years or so, we have served as advisors to executives “in transition.”

Everybody asks . . .

  • What’s the best way to find another position?
  • What can I do if I can’t get another job?
  • Can I make it as a business owner?

In our experience a great many factors go into becoming a successful business owner. Among them are industry knowledge, management expertise (including managing yourself!), basic discipline, resources, location, timing and, yes, luck.

We add to that list, marketing! From our perspective, marketing is a huge factor in achieving success. And, while even great marketing can’t overcome serious weaknesses in other areas, it plays a significant role.

As a business owner, you will most likely be doing your own marketing.

Here’s where The Marketing Machine comes in. We bring a collective body of experience totaling over fifty years to the party and a portfolio of award-winning campaigns resulting in sales of well over $4.5 billion at last count. Hopefully, by imparting some of our acquired knowledge to you, your entrepreneurial adventure will be a little bit more fun and a lot more profitable.

And one final note. We are real people. If you have a particular question, don’t hesitate to contact us and we’ll do our best to answer it!